Trigger Cards



is a brainstorming tool for smart creatives


Triggers was started by Alejandro Masferrer, a creative consultant, in May 2016 as simple website explaining a concept for a creative method. Thanks to the interest created in just a few days, Triggers launched and got funded on Kickstarter a month later.

The idea of Triggers started long ago during some ideation workshops; sometimes you try a great group exercise for ideation, but the whole team thinks the same, or they just can’t get any ideas. The method might be great, but the inspiration is not there.

Triggers cards contains “what if” questions that make you think in different directions, accelerating the process of generating ideas.

Questions are designed as generic as possible, so they fit most kind of creative problems

Spud’s Thoughts:

I love a good deck of facilitator cards! This one just came across my radar and I’m excited to get my hands on them at some point to see what they are like to use in action.